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Redevelopment of the Master's Programme of Business & Design

The Master’s programme of Business & Design is in a development process, and we are learning from the experiences of ten productive years in order to be at the forefront of the discipline.

If all the necessary decisions are made during spring and summer in 2019, a new Master’s of Fine Arts programme will open for applications in October 2019, launching in September 2020.

The new programme positions the designer as a maker of change and the discipline as a process for change. The programme will focus on a collaborative and embedded design practice with an artistic perspective. Through implementing the design process, students seek to understand, materialise and address complex situations within organisations, i.e. institutions, corporations, the public sector and society.

Students will further develop a deeper understanding of how design can be used for sustainable means, both on levels of organisational and social renewal. Our aim will be to develop the field of design and to critically reflect upon the role of the disruptive outsider and critical consultant as a designer who is part of an organisation.


Master of Business & Design, 120 hec

About the program

Design can strengthen an organization's innovation capability. Would you like to work with others and become better at understanding and using the different aspects of design? The MA programme with specialization in Business and Design is a 2-year programme, developed in collaboration between School of Design and Crafts (HDK) and School of Business Economics and Law at University of Gothenburg. The program is intended for those who are interested in a designer’s approach and design knowledge. How can design contribute to social, corporate, societal and organisational development? How to better coordinate and utilize different skills in a change process? How to strengthen the role of design in business development? How can a design approach be used as a driver for innovation? The main purpose of the education is to find answers to these questions. Students with an undergraduate background in art or design, as well as business, economics, humanities, technology or social science are welcome to apply. The content of this programme is suitable for a variation of knowledge disciplines and backgrounds.

Work areas

Potential job opportunities after graduation could be in leading development processes of future challenges for innovation and social change. The education is carried out in close cooperation with companies and organizations. The programme is highly experimental and connected to real implementation projects. You also have the possibility to do an international exchange during your studies.


The first academic year contains the following courses: -Crash Course in Business Administration (BA) for non business-students -Crash Course in Design for non-Designers - Knowledge & Practice - Design and Society - Business Analysis with an Emphasize on Contracts and Immaterial rights in Design - Design, Branding and Marketing - Design, Strategy and Innovation - Integrated Projects.
The second year starts with the “Workshop Term” where you will work in interdisciplinary teams on projects in collaboration with companies and organizations. You will develop the content and focus of the projects together with them. The purpose is to gain realistic insights and practical training in using a design perspective in strategic organisational development processes. What is the link between design, branding, marketing and strategic change? The topic of the projects varies according to current relevant theme and invited partner. The program ends with a graduation project during the last semester, consisting of an empirical and theoretical part.


The programme will lead to a Master of Science in Business and Design (120 hp). If you have a Bachelor in Fine Art (90 hp at least) you can opt for the MFA Master of Fine Arts in Design.

Master of Business & Design, 120 hec
Start Full/part time Apply

The programme does not start this academic year. Please contact the department for further information.

Page Manager: Carina Krantz|Last update: 4/17/2019

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