Business & Design for: Experience strategy
In the age of transparency, all activities of a company can become public knowledge and spread quickly. Information is available everywhere, and companies need to be transparent, authentic and unified to create a sustainable customer experience. This thesis criticises the traditional customer-product interaction perspective, and within the “Experience Economy”, draws attention to the holistic nature of experiences. Based on interviews conducted with experience professionals, including designers from IDEO, it presents a model for a holistic experience strategy.
zimmermann_patrick [at] yahoo.de
My previous life: Business student, Entrepreneur and Creative engineer
Now: Entrepreneur, Creative engineer and Business designer
Dream to be: Innovation designer
My super powers:
Finding the right balance between farsightedness and consciousness of reality
For me, Business & Design is: like Frankenstein: some might see it as a monster, some as a miracle, but all can agree that it is something never seen before. In short, it is the analytical and rational skills of a business person paired with the creativity and empathy of a designer. More basically speaking: it is the future.